We offer a range of specialized services that can help your operation stand out in the marketplace, make the customer experience even easier, and help your services reach new audiences.
Help your clients find your parking locations – and make it easy for them to choose you – with clear, direct wayfinding. We specialize in guiding customers to and inside your facilities by branding locations using bold signage and specialty graphics.
Our experienced marketing team can help you boost usage and revenue by carefully targeting drivers and commuters through a combination of interactive and traditional marketing, including social media, website utilization, parking apps and prepaid reservations. We have served many of our clients with individual location marketing as well as full marketing services for city parking programs. Our market-rate analyses and validation programs are customized for your locations.
With our years of wayfinding experience and an in-house graphic design team, we can create signs that look aesthetically pleasing as well as provide information to your parkers efficiently and effectively.
Online Business Profiles
Our clients trust us with nearly a hundred online business profiles. Let us manage time-consuming maps, reviews and content. This service increases traffic to your business and provides a valuable customer service tool, making it easier for anyone on the web to discover your services.
Our clients experience great results with very little spend. Digital advertising is effective, highly targeted, and the results are easily trackable. We identify the best platforms on which to place these ads — social media, Google, and Waze, for example — then create and manage the advertising.
Digital marketing, unlike traditional marketing, makes it simple and easy to see results. We collect data across all our digital marketing resources as well as in our systems, such as such as SideKick and CARMA™, to provide the insights needed to increase traffic and revenue.
The right content can lead your customers directly to you. Through our SEO services, you’ll discover the precise terms consumers use when searching for businesses like yours. Armed with the correct information, we can update your site to connect users to your offerings.
No more hang tags! Our virtual permit, validation, and enforcement systems save money, time, and produce a better client and customer experience.
Commuter & Carpooling Programs
We work in partnership with community-based commuter programs to produce permitting solutions and also provide commuter shuttle services in metropolitan environments.
The ability to plan, book, and pay for a journey provides a seamless experience for users. Helping our clients and customers develop programs that work for their communities is an integral part of our municipal business.
Branded Client Solutions
Branding customized to your locations can provide the identity marketing that showcases your brand. We have developed branded identities for our clients through digital marketing campaigns, websites, signage and more that increase usage and create a memorable experience for users.
Hybrid Parker Programs
CARMA ™, our new permit management system, gives us the ability to produce flexible permit solutions for users, maximizing space utilization for clients.
How we help
We dedicate ourselves to the success of our clients by offering a holistic suite of solutions that extend far beyond typical parking operations management. With The Car Park, you’ll enjoy a single point of contact for all of your parking and marketing needs.
Ready to start the conversation?
Let The Car Park tailor an effective, results-driven solution that works for your location needs.